Rich is a CEO, founder, and investor with a 25-year history of operating and scaling successful technology and media companies comprising both national and international footprints. He is currently CEO of Miso, which, with its partner Ecolab (NYSE: ECL), creates specialized AI and robots for complex environments, beginning with food. Prior to Miso, he was a founder of the ViX streaming service (formerly known as Pongalo), the world's largest streaming service for Spanish speakers, which was acquired in 2021 by TelevisaUnivision. ViX was named Apple’s TV App of the Year (the first Spanish-language app to win Apple’s top global honor), offers 75,000 hours of content through a robust tech engine, and generated $1.5 billion of revenue in 2025. At TelevisaUnivision, Rich managed a $1.5 billion P&L, and led most of the company's first major digital distribution deals. Previously, Rich was founder and CEO of Avalanche! Capital, an investment, operating, and turnaround platform for venture, growth, and distressed assets, where he built a portfolio that includes ViX, Miso, and 30 other successful tech and media companies.