I help hotels unlock their full revenue and profit potential by bringing together technology, strategy, and a deep operational understanding of the hospitality business. Before stepping into the world of hospitality tech, I spent many years as a hotel General Manager, leading on-property teams and running complex operations across rooms, F&B, spa, events, and more. That hands-on experience shaped my perspective: true revenue strategy must be grounded in operational reality and profitability—not just topline metrics. Now, as The Director of Hospitality Solutions at Duetto, the leader in Total Revenue & Profit Optimization, I partner with hoteliers, ownership groups, and asset managers to drive smarter decisions across all revenue streams. I’ve worked with hundreds of hotels around the world, helping teams modernize their approach with AI-powered forecasting, cross-departmental collaboration, and data-backed strategic planning. My focus is always long-term value: whether I’m advising on system implementation, consulting on pricing strategy, or helping a GM align forecasting with operational planning, my goal is to optimize total profit—not just RevPAR.