Mirko Lalli is an entrepreneur and keynote speaker. For twenty years he has worked where technology, data, tourism and artificial intelligence meet. He founded and led The Data Appeal Company, a data intelligence platform for tourism that started out as Travel Appeal and grew into an international group, acquiring the Spanish company Mabrian.

Today he is co-founder and vice president of Turismi.ai, the association that promotes GatewAI, the national conference on artificial intelligence in tourism. He has invested in several startups, including RankWit, which measures and improves the visibility of hotels and destinations in the answers given by AI assistants. He created TourismIntel.ai, an intelligence service on the travel industry that combines news, official data and weekly analysis, and he hosts the podcast "Il Futuro del Turismo".

He serves as an Independent Expert for the European Commission on artificial intelligence and digital innovation, following a career in public administration that gave him a hands-on understanding of how institutions and governance work.

He speaks as a keynote speaker at Phocuswright, ITB Berlin, Web Summit, Skift and FITUR, and lectures at universities in Italy and abroad.