Mirko Lalli is the Founder and CEO of The Data Appeal Company, a global travel intelligence platform powered by artificial intelligence. A pioneer of big data in tourism, he has helped destinations and hospitality businesses transform millions of online signals into actionable insights. Following the company’s acquisition by Almawave Group and the integration of Mabrian Technologies, he now leads a global player working with over 300 tourism organizations worldwide. He is an Independent Expert for the European Commission on AI and data initiatives and a regular speaker at major international industry conferences.