Alena Ivanova is the Chief Marketing Officer at Hoteza, a global SaaS platform focused on transforming the guest experience through digital solutions for the hospitality industry. She is responsible for the company’s global marketing strategy, brand development, business growth, and strengthening Hoteza’s presence across international markets.

With more than 18 years of experience in marketing, digital transformation, and operational management, Alena has successfully developed growth strategies for technology companies by aligning marketing, customer experience, and business performance. Her track record includes leading large cross-functional teams, launching international projects, and scaling businesses across both B2B and B2C sectors.

At Hoteza, Alena focuses on advancing innovative hospitality solutions, building a strong global brand, and creating marketing initiatives that help hotels enhance service quality and digital guest engagement. She is a strong advocate for adopting emerging technologies and artificial intelligence in hospitality, with a particular focus on the future of work, customer experience, and sustainable business growth.