Laura Sileo is a leading voice in experiential travel and hospitality. As Global Brand Homes Director at Pernod Ricard, she drives the vision behind 30+ premium destinations across 18 countries, redefining how audiences connect with iconic brands like Jameson, Martell, and Perrier-Jouët. Authentic, bold, and passionately Italian, she has transformed distillery visits into world-class immersive experiences, shaping the future of spirits tourism.