Lily Hu serves as Executive Vice President of Business Strategy, leading the Business Development team in driving management contract growth, overseeing client relations, and shaping overall company strategy. She directs the company's RFP processes for high-profile clients and institutional developers, ensuring strong alignment, strategic positioning, and service delivery. Ms. Hu is recognized for her strength in relationship management, maintaining close partnerships with current and prospective clients, major brands, advisors, and brokers. Her extensive industry experience and network support the development of new strategic partnerships while reinforcing existing relationships. She also plays an active role in advancing the company's corporate branding and marketing initiatives. Her professional recognition includes being named to Hotel Management's "30 Under 30" and Washington Business Journal's "40 Under 40."