Alejandro Berdonces Corroto is a Product Manager specializing in travel tech and applied AI in tourism, and is currently completing a Master's in Artificial Intelligence. He spent 15 years in travel distribution, including 12 years at Estiber, a leading Spanish group-travel tour operator, where he managed digital product, SEO/UX, B2B group sales and CRM operations. He writes about AI and tourism at alejandroberdonces.com and has contributed opinion pieces to Hosteltur's Comunidad. Based in Barcelona, Spain.