Joël Bracco is a food and beverage executive specializing in transformational leadership, beverage strategy, technology and commercial performance. He has led food and beverage operations across multiple Fairmont and international luxury properties for a decade. An EHL graduate and Master Sommelier candidate, he combines hospitality management, wine expertise and financial analysis with an interest in digital transformation. He currently leads a Fairmont pilot focused on food and beverage revenue management. His writing explores pricing architecture, marketing, technology adoption and operational conditions required to create durable guest and business value.