With an illustrious career spanning over three decades in the hospitality industry, I have dedicated 31 years to the dynamic and ever-evolving MENA region. My journey has been marked by a relentless pursuit of excellence and an unwavering commitment to creating memorable experiences for guests from around the world. Throughout my career, I have successfully launched and supervised the opening of 20 hotels, predominantly in the 4-star and 5-star categories. Each project, from its inception as a green field venture to the moment we welcomed our first guest, has been a testament to meticulous planning, strategic execution, and an unyielding focus on quality.