Bill Morris is a Senior Account Executive with Maestro PMS and a hospitality technology expert specializing in guest experience and engagement through solutions like GuestXMS, Maestro’s Guest Experience Management platform. He works with independent hotels, resorts and multi-property groups to improve operational efficiency, increase direct bookings, elevate the guest experience, and drive stronger guest engagement and feedback. Bill has been instrumental in helping Maestro understand and support the evolving technology needs of the burgeoning Caribbean hospitality market.