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Show AllErik Myklebust
I advise hotel owners, investors, operators and developers on transactions, strategic partnerships and value creation opportunities across the hospitality and leisure sector. As Senior Director at CBRE, I work with clients on hotel investment sales, hospitality M&A, operating company transactions, joint ventures, operator selection, management and franchise structures, portfolio strategy and destination development. My work is focused particularly on the Nordic market, while also connecting clients with international capital, operators and strategic partners. I have experience across hotels, resorts, golf destinations, outdoor hospitality, serviced apartments and mixed-use leisure-led real estate. This includes both single-asset and portfolio situations, as well as more complex structures where real estate, operations, brand, development potential and capital strategy need to be considered together. I work with a broad range of stakeholders, including private owners, family offices, institutional investors, private equity funds, hotel operators, developers and real estate companies. My role is to help clients understand value, define the right strategy, identify relevant capital or counterparties, and execute transactions with a clear commercial rationale. The hospitality and leisure sector is increasingly shaped by changing travel patterns, lifestyle-led demand, operating platform value, brand strategy and the convergence of real estate and operating businesses. I am particularly interested in opportunities where assets can be repositioned, platforms can be scaled, or destinations can be developed into more compelling investment cases.
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