Nitin Thariyan is Partner and co-founder of Deep Hospitality. Over twenty-five years in hospitality he has led operations, innovation and continuous improvement across Jumeirah, Starwood and Marriott, including as Head of Operational Innovation for Marriott EMEA. A Lean Six Sigma Master Black Belt, Certified AI Practitioner and PMP, he now spends his weeks inside hotels doing what this article describes: watching the work, finding the friction, and building AI capability that sticks.