He is the founder of Digital Marketing Turistico, a firm that provides marketing training and consulting for the hospitality industry. He has helped hundreds of independent hotels, hotel groups and chains define the most effective strategies to build a strong online presence, increase visibility and improve profitability. He speaks at the industry's leading events, teaches at several universities, business schools and public and private training institutions, and works with the leading trade associations. He has written two books: "Digital Marketing Turistico e Strategie di Revenue Management per il settore ricettivo", a bestseller translated into several languages, and "Hotel Digital Marketing". He founded the largest Italian Facebook group dedicated to "Digital Marketing Turistico" and has run a newsletter since 2012 with more than 10,000 subscribers.