Maurizio D’Atri is a hotelier, consultant, lecturer and author specializing in reputation and review management within the hospitality industry.

As Operations Director of Appia Antica Resort in Rome, he developed and tested a guest experience management model that contributed to the property reaching the No. 1 position on TripAdvisor in both Rome and Italy, as well as being ranked No. 1 worldwide on Booking.com in the Family category. He subsequently applied and scaled these processes as a consultant for other luxury hospitality properties, including Singer Palace Hotel in Rome, contributing to significant improvements in ratings and rankings and helping the hotel reach No. 1 in Rome and No. 1 in Italy in TripAdvisor’s Luxury category.

He teaches in university Master’s programs and serves as a guest lecturer, while also regularly contributing as a speaker and panelist at hospitality conferences. He is the author of Ogni recensione merita una risposta memorabile (Every Review Deserves a Memorable Response), a book entirely devoted to the methodology of responding to online reviews—an area in which he has developed a structured approach he calls the “Subtle Science.”

His consulting, teaching and research focus on the relationship between guest experience, customer satisfaction, reputation and the economic performance of hospitality businesses.