With thirty years of experience in the tourism industry, Antonio Maresca is a strategy consultant, entrepreneur and trainer, recognized as one of Italy's leading figures in digital innovation for hospitality. His career spans a range of key roles: founder of the tech startup Guestup (Concierge Automation) and of the professional network Onspitality, and consultant to major hotel groups, tour operators and trade associations.

As a "digital coach", his mission is to help hoteliers turn the complexity of the digital world into a competitive advantage. He does this through proprietary methodologies such as "Ribrandity", a program for building strong, distinctive hotel brands, and by training the strategic role of the Hospitality Digital Manager, so that businesses become self-sufficient and future-ready. A speaker at national events, with more than 650 companies and 5,000 professionals trained to his name, Maresca combines deep strategic vision with practical solutions to increase hotel profitability and independence in the digital era.