Carlo is a third-generation hotelier and hospitality executive with over 35 years of leadership experience in luxury hotel management across Switzerland and Italy. A law graduate from the University of Milan (1990), he began his career at Lugano Dante in Lugano, progressing through multiple departments to become Chief Executive. From 2003 to 2017, he simultaneously served as CEO of Hotel Berna in Milan and as a board member of the Milan Hoteliers Association.

His core expertise lies in creating exceptional guest experiences through the strategic integration of technology and service — a philosophy he defines as “High Tech for High Touch.” Carlo was an early adopter of dynamic pricing (BAR rates), digital marketing, and direct/OTA sales channels, pioneering these approaches in both Milan and Lugano from 2002 onward. Under his leadership, Lugano Dante and Hotel Berna consistently achieved top rankings for guest satisfaction on TripAdvisor and major OTAs, becoming industry benchmarks and the subject of three Harvard Business School case studies, as well as features in Phocuswright, HSMAI, and EHL Lausanne publications.

Carlo has held prominent industry roles, including President of HotellerieSuisse Lugano and Board Member of Lugano Tourism. His properties received multiple accolades, such as the “Excellent Guest Satisfaction” Award (Swiss Quality Hotels International, 2012), TripAdvisor’s “Travelers’ Choice – Best Service in Switzerland” (2012), and the “Prix Bienvenue” for most hospitable city hotel in Switzerland (2012). In 2012, Lugano Dante was also honored with the HTNG “Hotel Technology Innovators Award” in London.

In 2013, Carlo founded Hoxell.com, a hospitality-tech startup focused on enhancing guest and staff experience through an integrated operations platform. Recognized for his thought leadership, he received a Certificate of Appreciation from Cornell University (2014) for research contributions at the Cornell Hospitality Research Summit. Today, Carlo is a sought-after international keynote speaker on guest experience, service excellence, and hospitality technology innovation.