Riccardo Cocco is a hospitality consultant, hotel manager, and university lecturer with over thirty years of industry experience. Specializing in Revenue & Profit Management and tourism distribution, he combines operational management, commercial strategy, and education to develop financially sustainable hospitality models centered on the guest experience.

He teaches Revenue Management and Tourism Distribution Systems at the University of Rome Tor Vergata, bringing practical experience in hotel management and consulting into the classroom.

Throughout his career, he has worked with national and international hospitality companies, including DistinctiveOne Hotels & Resorts, Alpitour World Hotels & Resorts — VOIhotels, Radisson Blu Hotels & Resorts, The Charming Hotels of the World, and Starwood Hotels & Resorts.

In 2009, he directed the fourteen accommodation facilities used for the L’Aquila summit within the Coppito military base, coordinating hospitality for delegations from more than thirty-two countries.

He is co-founder of FORMAT – ospitalità d’autore, FORMAT Service, and ILM – Italian Luxury Management. Together with his wife Francesca, he created Sweet Collection, a hospitality brand focused on guesthouses and short-term rental properties, combining distinctive property identities, service standards, and professional management.

He is the author of “L’ospitalità che vorrei” (“The Hospitality I Envision”), a manifesto outlining his vision for the industry and its future. His work explores the relationship between financial performance, hospitality culture, and innovation, translating strategy into value for businesses, property owners, and guests.

His philosophy is captured in one statement: “Numbers don’t make guests. Guests make the numbers.”