Alberto Recanatesi is a hospitality technology and commercial strategy professional with more than 25 years of experience in the travel and hotel industry.

Throughout his career, he has worked at the intersection of hospitality, technology, sales, digital marketing and revenue generation, helping hotels and hotel groups adopt technology and commercial strategies to improve performance and grow their direct business.

Alberto spent 16 years at Bookassist, holding senior commercial and market leadership positions, most recently as Head of Partnerships & Market Manager, with responsibility for Italy and several international markets. Previously, as Head of Sales & Accounts Italy, he led the company's growth in the Italian hotel market, working with independent hotels and groups across sales, business development, digital marketing, revenue and customer strategy.

Before Bookassist, Alberto spent almost a decade at Venere.com, where he managed and coordinated a 30-person Client Services team supporting more than 35,000 properties. This experience provided him with a strong operational understanding of hotel distribution, reservations, customer experience and online sales.

Today, Alberto works as an AI-Driven Efficiency Consultant and Business Developer, supporting independent hotels and hotel groups in identifying and implementing practical AI and technology solutions.

His focus is on the real-world application of AI in hospitality, including sales, reservations, revenue management, forecasting, data management and process automation. He helps hotel operators understand where technology can reduce operational workload, improve commercial efficiency and increase profitability.

Alberto combines commercial leadership, hospitality technology, digital strategy and hands-on industry experience, with a particular focus on turning emerging technologies into measurable business value.

He has also collaborated with LUISS and Il Sole 24 Ore as a lecturer in Tourism Management Master's programmes.