Jacopo Nicolò Longhi is Managing Partner of Next Level Hospitality, a Lugano-based consultancy that supports hotels, resorts, DMOs and real estate investors in developing and repositioning hotel projects in Switzerland and Italy.

Working across the two countries gives him a close-up view of the structural differences, commercial dynamics and opportunities for cross-pollination between their markets.

His career has its roots in the airline industry, where as E-commerce Manager he soon came to understand that yield management, digital channels and dynamic pricing have to move in unison: sales cannot do without visibility, and marketing loses value if it is not aligned with rates. With this outlook, he went on to lead online distribution and marketing for five years at a major hotel group in Canton Ticino, personally handling OTA negotiations, the overhaul of direct channels and the launch of a fully automated pilot property.

His consultancy grew out of this hands-on experience: many independent hotels have an excellent product but struggle to capitalize on it, precisely because marketing, revenue management and software still run on separate tracks. His work focuses on integrating these departments into a single strategy, with particular attention to technology architecture, process automation and the impact of artificial intelligence on sales.

Since 2020 he has taught revenue management and digital marketing at SHS Academy. In Lugano he also promotes the Hospitality Industry Update, an annual event dedicated to discussing data, trends and future scenarios in hospitality.