Aldo Polledro is the founder of Kataspendo, an advisory firm for independent luxury and boutique hotels. He works on direct booking strategies, reducing OTA dependence, paid media and attribution models, supporting hotels and hotel groups across Italy, Europe and Asia. In recent years he has focused on AI-native workflows and on preparing hotels for agentic booking, developing proprietary tools for rate parity monitoring and marketing process automation. He is a guest lecturer in hospitality digital marketing at ESG Paris and UTEC. He is a Bocconi graduate.