Entrepreneur, trainer and author

Vito D’Amico is an entrepreneur, consultant and trainer specializing in Revenue Management and in improving the financial performance of hotel businesses.

He is CEO and Founder of Sicaniasc Revenue & Marketing Turismo and MyForecast RMS.

Sicaniasc is a hotel consulting firm that works with mid- and upper-tier hospitality properties to define strategies aimed at growing revenue, improving profitability and optimizing management processes.

MyForecast is a Revenue Management System, 100% made in Italy, that combines advanced data analytics and conversational artificial intelligence to help hoteliers and revenue managers define and manage their pricing strategies.

Alongside his business activities, Vito D’Amico teaches at universities and business schools, including Università La Sapienza di Roma, Luiss, 24ORE Business School, the Master TQM of Uninform Group, and for several hotel chains.

He is the author of two books published by LSWR Edizioni of Milan, both of which made Amazon’s best-seller lists: “Digital Marketing Turistico & Revenue Management”, published in 2015 and reissued in 2021, which has also been translated into Spanish and Polish; and “Hotel Digital Marketing”, published in 2017.

His professional background brings together operational expertise, strategic vision, training, technological innovation and in-depth market knowledge, with the goal of making hospitality businesses more competitive, more aware and more results-oriented.