Shawn Tarter is the Founder and CEO of RealTime Reservation, a leading provider of real-time ancillary revenue software for the hospitality and travel industry. Based in New York, RealTime Reservation streamlines hotel operations while enhancing the guest experience, creating efficiencies that drive client satisfaction, loyalty, and additional revenue streams. Mr. Tarter's journey into hospitality technology began with a personal experience as a hotel guest. Recognizing inefficiencies in manual reservation processes, he saw an opportunity to innovate. With a background in finance software and a passion for automation, he set out to develop a seamless, user-friendly solution for hotels. In 2015, he founded Ipalapa Corporation, later rebranded as RealTime Reservation in 2019. Since its rebrand, the company has seen remarkable growth across development, R&D, client services, administration, sales, and marketing. The company serves all major global hotel brands, such as The Ritz-Carlton, St. Regis, Four Seasons, and Baha Mar among others. RealTime Reservation allows hotel guests to seamlessly prepay for cabanas, activities, and other amenities, eliminating outdated manual processes.