Burcin Turkkan Zencirli, MBA, CHE, is a hospitality executive, researcher, educator, and consultant with extensive international industry and association leadership experience. She is a PhD Candidate (ABD) in Hospitality Management at the University of Central Florida's Rosen College of Hospitality Management and Founder of New Era Business Innovation & Management Consulting. Her research and professional work focus on AI governance, responsible technology adoption, workforce transformation, organizational behavior, leadership, and hospitality innovation. She previously served as World President of Skål International and continues to contribute to industry and academic initiatives examining the responsible use of AI in hospitality.

Burcin is panel expert of the Sustainability in Hospitality panel.