Ahmed is a growth-focused commercial leader with 20+ years of experience driving revenue and digital transformation within the hospitality and SaaS sectors across Europe and the MEA region. He thrives on bridging the gap between advanced technology and hotel profitability. Ahmed currently leads the MEA expansion for Blastness, empowering 4 and 5-star hotels to reduce OTA dependency, maximize direct bookings, and harness the power of AI-driven revenue management systems.Throughout his career at Lighthouse, Hotelbeds and Travco, he built a strong reputation for launching products into new markets and generating millions in recurring revenue. Ahmed enjoys building strategic partnerships that align complex hotel tech ecosystems with measurable commercial profitability.