Gianluca Borgna

Gianluca Borgna has spent more than fifteen years in luxury hospitality, moving from sales and marketing into general management. As Managing Director of Talassio Collection in Alassio, he led the Grand Hotel Alassio into The Leading Hotels of the World. In the same years he cut staff turnover by 45% and grew general managers from within the team. He was most recently Chief Commercial, Marketing & People Officer at Capomondo Group in Geneva. In 2020 he founded Lusso Gentile, a non-profit that works with hotels, groups and hospitality schools on kindness as a measurable professional skill. He teaches at IATH Academy on Lake Como and holds a degree in work psychology and Cornell’s General Management Program. He is based in Lugano.