The brand was created with today’s travellers in mind and their expectations from the fast-moving pace of
hospitality. Founded in 2008, U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand that is a
stimulating blend of local heritage and design accents that pair with modern amenities, services and
facilities to unobtrusively encourage sophisticated target customers eager to enjoy the local environment. U
Hotels & Resorts’ unique concept of services include 24-hour use of room, breakfast whenever/wherever,
free Wi-Fi, U choose programme, telephone calls at cost and U Make a Difference programme.