For nearly three decades, JW Marriott® has evolved to own an enviable niche in the growing luxury tier within Marriott International’s vast lodging portfolio. Luxury is experienced through the richness of authenticity, discovered in the beauty of craftsmanship and delivered with an intuitive response to personal expectation. JW guests seek surroundings that reflect their destination and where they can immerse themselves in culturally genuine experiences. While each hotel infuses local detail into the overall experience, every JW shares the irreproachable pedigree that makes it worthy of the JW mark. For owners, franchisees and developers, JW presents an exceptional prospect to build on the brand’s iconic legacy, as well as its proven performance and global preference. Serving an undertapped market for mid-level luxury lodging, JW dominates with a cost-efficient model that offers a healthy return to owners. JW hotels enjoy competitive advantages in select destinations including key global gateway cities and desirable resort locations, as well as continued expansion in emerging markets. And while new builds allow developers an open canvas to create a highly distinctive property, selective conversions can also succeed as an on-strategy JW hotel.