Radisson Blu invites you to follow your curiosity and think in Blu. The first hotel, opened as the SAS Hotel in
Denmark in 1960, was designed by acclaimed architect Arne Jacobsen and was heralded as the first design-forward
hotel, a hallmark retained by the brand today. The new Radisson Blu logo honors this heritage of functional
Scandinavian design. A minimalist gradient typeface evokes a sense of intrigue while the wide spacing between the
letters draws people in to discover more. With a vision to transcend the ordinary, Radisson Blu hotels attract the
traveler seeking a stay that combines style with substance, innovation with comfort and a sense of belonging in an
elevated environment.