Brand
Hotel Brand

Grand Mercure

By Accor

Grand Mercure has operated in the Asia Pacific region for almost twenty years, establishing itself as a distinctive upscale collection of hotels and apartment hotels in key business and resort locations around the region. Each Grand Mercure hotel is anchored around ‘Discover a new authentic’ with the hotel connected closely to its local area through its design, welcome and partnerships.

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Groundbreaking alliance between Accor and Huazhu (China Lodging) creates a hotel giant in China

Combined access to over 2,000 hotels in China with long-term path for growth in the world's largest travel marketConnected distribution and loyalty programs with over 47 million loyalty members worldwide and a combined access to 5,600 hotels ibis, ibis Styles, Mercure, Novotel and Grand Mercure hotels in China to become part of Huazhu under a master-franchise for China, with a plan to develop 350 to 400 new Accor branded hotels in the midterm Accor to take a 10% stake in Huazhu with a seat at the BoardAccor (CAC 40 - AC.

Press Release15 Dec 2014ChinaBrand Marketing
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