By becoming a Quality® owner your hotel franchise instantly gains vast exposure as
being one of the most recognized brands in the lodging industry.* Quality is Choice
Hotels® largest conversion brand, and provides hotel franchise owners a great
opportunity for an existing asset looking to strengthen its market position and to drive
a return on investment. Your hotel franchise will be strengthened during conversion
using our streamlined, value-oriented programs, designed to provide great value and
satisfaction to guests. Our programs demonstrate we are committed to our franchisees
by growing our presence and reputation in everything we do.