When you convert your hotel into a Clarion® franchise property, you tap into a unique opportunity. As a midscale full-service hotel offering food & beverage and meeting space amenities, Clarion is a nationally recognized hotel franchise brand serving a need in the “gatherings” marketplace not filled by any other hotel brand today. The “gatherings” segment is potentially 70 to 90 million annual room nights room nights, driving an opportunity for return with a reasonable conversion investment.*

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