Brand
Hotel Brand

hub by Premier Inn

By Whitbread PLC

In July 2013, Whitbread PLC, the UK’s largest hotel group, announced the launch of its new hotel concept, ‘hub by Premier Inn’. The new concept will target major UK city centres such as London and Edinburgh, with the first ‘hub by Premier Inn’ to open on St. Martin’s Lane in London in summer 2014. ‘hub by Premier Inn’ is a new generation of compact, city centre hotel with ingenious, contemporary room design and excellent connectivity that will offer good value for money and appeal to customers who value price, location and design over space. At 11.4 sq.m a ‘hub’ room is compact, and thanks to its innovative design every centimetre is optimised with a desk that folds into the Hypnos pocket-sprung bed, luggage storage under the bed, an en suite bathroom with power shower, free wifi and a 40” inch smart screen TV.

Brand Timeline (3)
Other brands by Whitbread PLC
Premier Inn