A hotel brand that reflects the pulse of modern Dubai, Rove Hotels are developed by Emaar Hospitality Group through a partnership between Emaar Properties and Meraas Holding in key locations in the city. Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai's vibrant hospitality sector. Offering lifestyle inspired value hospitality experiences, Rove Hotels are reliable, modern, fuss-free and super-efficient for the young and young at heart, who, much like the residents of Dubai, lead fast-paced urban lives. Efficiency and technology will be the watchwords at Rove Hotels which will resonate to the values and mindset of the warm-hearted, highly mobile socially connected global nomads, who explore without borders. With a focus on design, urban life and uplifting experiences, Rove Hotels assure total harmony with seamless guest service, the highest aesthetic standards in design and superior comfort. The first Rove Hotels property will commence operation in 2015 in Za'abeel, centrally located in the city near the business and lifestyle centres of Dubai. Other upcoming properties will be located in Al Wasl, Al Jafiliya, Oud Metha, Port Saeed and Dubai Marina.