Hotel Brand

Proper Hotels

by Proper Hospitality, LLC.

Proper Hospitality We began with a basic premise: that every city needs a proper place to stay. Our hotels and residences offer bold explorations of uncommon luxury layered with west-coast design, wellness, service, and culture. From the elevated and often surprising interiors imagined by Kelly Wearstler. From the sense of immersion within, and connection to the vibrancy of, the local culture. From the highly curated amenities and product offerings. From the inspired collaborations with the city’s best and most innovative culinary and wellness partners. From the music, the art, the beauty, and the inspiration. From every detail, every interaction, every moment. This is only Proper. And no one else.

More about Proper Hospitality, LLC.

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Hotel Development

Santa Monica Proper Hotel

Following the success of San Francisco Proper Hotel, the evolution of Proper continues amid the sun-drenched boulevards and sea breezes of L.A.'s cinematic Pacific coastline. Opening June, Santa Monica Proper Hotel emerges as an architectural wonder just seven blocks from the crashing waves of the ocean, spanning two stylistically disparate buildings linked by an artfully crafted bridge.

Brand News

Proper Hospitality Launches New Hotel Brand, Proper Hotels; First Proper Hotel to Open in San Francisco Late 2015

The newly formed Proper Hospitality today announced the launch of Proper Hotels. Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand and operate bespoke hospitality experiences that bring a modern approach to a centuries-old tradition.