Hotel Brand

Proper Hotels

By Proper Hospitality, LLC.

Led by CEO Brad Korzen, the creator and former CEO of the Viceroy Hotel Group, along with his partners Brian De Lowe and Alex Samek, Proper Hospitality will design, brand and operate bespoke hospitality experiences that bring a modern approach to a centuries-old tradition. The company will begin opening its eponymously-named Proper Hotels in late 2015, with the initial properties slated to open in emerging urban innovation districts within the most exciting U.S. cities, including San Francisco, Los Angeles, Austin and Brooklyn. Each Proper Hotel will be a unique reflection of the vibrant community around it, but will share the same excellence in service, convenience of location, and world-class amenities provided by its local networks of co-conspirators – innovators in food, beverage, technology, art, music, fashion and wellness.

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