TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs and wishes – for
adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great
hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are
tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme
as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional
dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide.