Early June 2017, Trump Hotels announced the continued expansion of its hotel portfolio with the launch of its new
midscale brand, American IDEA, a concept rooted in local history and neighborly service. American IDEA hotels will
be
an alternative, for both guests and hotel developers, looking for an answer to the run-of-the-mill offerings currently
in
the midscale space. Its properties will be places to relax, to have fun and to experience gracious hospitality. Guests
will
enjoy local flavor and genuine service in an environment that pays respect to the unique culture of each destination.