The newest mainstream brand from IHG, avid hotels was designed for travelers who want a hotel stay that finally meets
their expectations for the type of hospitality they value most – the basics done exceptionally well – at a fair price. To ensure
avid hotels meets the needs of today's everyday traveler, a set of fundamental values define all touch points of the brand:
taking a new approach to designing everyday travel; appreciating the value of guests' every hard-earned dollar and being
direct, honest and clear. All avid hotels will be new-build construction and feature modern, comfortable design, guest rooms
designed for sound-sleep, a focused, high-quality breakfast consisting of name-brand options and will deliver the latest
technology for a seamless guest experience. The avid hotels brand launched in 2017 and opened its first property in Q3
2018. It is currently available for franchising in the U.S., Canada and Mexico.