Hotel Brand

The Red Collection

By Red Roof

The Red Collection is the first ever soft brand for Red Roof®, created after comprehensive consumer research to discover what travelers truly want. Featuring centrally located hotels in the hearts of the cities travelers love, The Red Collection provides modern, accessible and affordable accommodations. The Red Collection is a portfolio of upscale economy to midscale unique hotels that are hyper-local, drawing inspiration from the local vibe and culture of the city centers in which they are located. This soft brand will broaden, diversify and elevate Red Roof and attract new and existing franchisees to invest in a sound brand with a solid track record and a stellar management team.

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