Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper
midscale segment. These
conversion brands offer developers an opportunity to reposition existing properties to improve their
performance and
enhance their asset value. These brands will offer hoteliers a design program with unprecedented
flexibility. Sadie Hotel and
Aiden Hotel's edgy personalities will be reflected across each hotel, starting from the moment
travelers enter the colorful,
imaginative lobbies. The same charming style will be interwoven throughout other common areas
and in unique
guestrooms, services and amenities. The appealing brands will allow hoteliers to tap into the local
flair of their market,
broaden their customer base, and achieve higher RevPAR.