The development of the core four-star brand, Centara, began in the late 1990s with the opening of hotels at several destinations across Thailand. Enjoying premium settings in city-centre locations and beach and island destinations, the properties are smaller in size to the Grand brand and offer leisure facilities that depend on the local market conditions. The selection of hotel styles is a very broad one, ranging from family-friendly beachfront resort to romantic beachside hideaway, adults-only resort, villa retreats, and barefoot paradise in a secluded setting. Hotels & Resorts properties are located throughout Thailand and in Vietnam, the Maldives, Oman and Sri Lanka.
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