room2 is the UK’s first hometel brand, conceived in 2015. It is the third accommodation brand launched by the
Lamington Group, an independent family-owned real estate investment and development company which was
founded in the 1960s and is based in West London.
The brainchild of brothers Robert and Stuart Godwin, former members of the British Olympic Development Sailing
team, hometels combine the best elements from Airbnb, serviced apartments and boutique hotels in an offering
designed to appeal equally to corporate and leisure guests and those seeking alternative forms of residential
accommodation. With innovative features such as 24 hour stays as standard, mattress selection, room2’s highly
flexible offer provides kitchens in every room and is available from one night to one year.
room2 currently has two operational locations, the Southampton Hometel and Hammersmith Townhouse, both of
which have performed strongly since opening and throughout Covid. room2 Southampton was sold to Aberdeen
Standard Investments in Jan 2021 on a sale and leaseback during the height of the pandemic, supported by
industry leading performance. room2 has a further pipeline of live projects across the UK with a Gross Development
Value of over £100 million, including sites in Chiswick, Belfast, Fulham and Liverpool, featuring a mix of wholly
owned assets and those pre-leased to room2 by development partners. room2 has signed the Glasgow Declaration
on Climate Action in Tourism and is committed to accelerating climate action to cut global tourism emissions.