As part of Louvre Hotels Group and Jin Jiang International's development goals both within France and abroad, a
declination
brand of two-star hotels, Kyriad Direct,was launched April 2018. Building on Kyriad's reputation this new offering
meets the
needs of travellers looking for a quality hotel experience at a more affordable price. The brand also targets investors
as the
group – the fifth largest hotel operator worldwide – seeks to consolidate its position across all market segments. The
first
Kyriad Direct will open over the next 18 months in France.