Mid-May 2019, IHG® revealed its new all-suites brand, Atwell Suites™, to thousands of IHG owners and operators at its Americas Investors & Leadership Conference in Las Vegas. The new upper-midscale hotel brand will target an estimated $18 billion industry segment with strong guest and owner demand. The Atwell Suites brand builds on IHG’s heritage of pioneering new growth opportunities for hotel owners and operators that better serve travelers. Through this strategy, IHG has successfully cultivated a dynamic portfolio of unique midscale and upper-midscale brands across the mainstream category including Holiday Inn Express®, one of the industry’s fastest- growing brands catering to shorter, smarter stays; avidTM hotels; and best-in-class extended stay brands Staybridge Suites® and Candlewood Suites®, catering to stays of a week or more.
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