SANS, a name derived from the Indonesian word “santai” which roughly translates to “chill”, aims to provide a vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings and amenities, and are intended for consumers who value stylish comfort and modern design without having to pay a hefty price. SANS will mark the company’s second brand launch this year after KoolKost, an extended stay co-living brand in Indonesia allowing customers to rent long stay rooms under flexible leases, was launched in beta mode in January 2020. KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping. With this new brand launch, RedDoorz wants to take one step forward to becoming Southeast Asia’s go-to hospitality platform.
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