SANS, a name derived from the Indonesian word “santai” which roughly translates to “chill”, aims to provide a
vibrant and cosy stay experience at a low cost. Properties under the new brand will feature trendy furnishings
and amenities, and are intended for consumers who value stylish comfort and modern design without having to
pay a hefty price.
SANS will mark the company’s second brand launch this year after KoolKost, an extended stay co-living brand in
Indonesia allowing customers to rent long stay rooms under flexible leases, was launched in beta mode in
January 2020. KoolKost addresses the supply-demand gap in the long-term rental housing space and eliminates
the unnecessary hassle of having to pay hefty deposits, worry about contract lock-ins or stress over
unpredictable living conditions like maintenance, furnishing, and unreliable housekeeping. With this new brand
launch, RedDoorz wants to take one step forward to becoming Southeast Asia’s go-to hospitality platform.