Developed under the joint venture between Hyatt and BTG Homeinns Hotels Group affiliates in China, UrCove is a
hotel brand built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless,
comfortable and premium travel experience in the upper-midscale market. UrCove, which is short for “your cove,”
allows a great escape from the bustling city, and blends comfort and convenience for the modern traveler through
thoughtful service, spacious rooms, delicious food and a relaxed yet refined ambiance. UrCove hotels cater to
business travelers in China and serve as a sanctuary to unwind and recharge on their journey.