Pestana CR7 Lifestyle Hotels is a pioneering lifestyle brand, a perfect match between Pestana’s hotelier
expertise and Cristiano Ronaldo (CR7) lifestyle, targeting the millenial segment. Mr. Pestana and Ronaldo are
equal partners (50%/ 50%) in this joint venture. Individual and stylish in exceptional locations, Funchal and
Lisbon were the first two locations of the brand. The Pestana CR7 Gran Vía Madrid welcomed their first
guests in June 2021 and the Pestana Times Square hotel’s soft opening in New York is July 7, 2021.