Pestana CR7 Lifestyle Hotels

Pestana CR7 Lifestyle Hotels is an international lifestyle hospitality brand established in 2015 through a joint venture between Portugal's Pestana Hotel Group and global football icon Cristiano Ronaldo. Combining Pestana's extensive hotel management expertise with Ronaldo's international brand recognition and lifestyle appeal, the venture targets a new generation of experience-driven travellers. Positioned within the contemporary lifestyle hotel segment, Pestana CR7 focuses on distinctive design, vibrant social environments and prime urban locations, reflecting the energy, ambition and global identity associated with the CR7 brand.

The brand currently operates five hotels across Europe, North America and Africa, with properties in Funchal (Madeira), Lisbon, Madrid, New York City and Marrakech. Each hotel combines a contemporary hospitality offering with locally inspired experiences, integrating accommodation, food and beverage, entertainment and social spaces. Rather than following a traditional hotel model, Pestana CR7 emphasizes the connection between hospitality, lifestyle, sport and urban culture, appealing to internationally mobile leisure travellers and younger, digitally connected audiences seeking distinctive experiences.

As part of Pestana Hotel Group, Portugal's largest multinational hospitality company, Pestana CR7 benefits from the operational infrastructure, distribution capabilities and international development experience of a group operating more than 100 hotels across 17 countries. The brand represents a distinctive approach to celebrity-backed hospitality, leveraging global brand awareness alongside established hotel management expertise to differentiate itself in the competitive lifestyle segment. With a further property planned for Paris in 2027, Pestana CR7 continues to pursue international expansion in prominent urban destinations, strengthening its position within the global lifestyle hospitality market.