Whether it’s a city haven, sun-kissed resort, or beyond, IHG’s Vignette Collection will provide one-of-a-kind stays, with each hotel serving up a distinct service style and character. Owners of independent hotels and small chains are increasingly attracted to the opportunity to benefit from the scale, expertise and investment of a global hotel brand leader, such as IHG. Those joining IHG’s Vignette Collection will gain rapid access to world class revenue delivery and guest reservation systems, Luxury & Lifestyle expertise, our powerful IHG Rewards loyalty programme, and procurement savings. All of this will come without high upfront costs and each hotel will retain its distinctive identity. Alongside the significant owner benefits, Vignette Collection will meet the needs of travellers seeking exciting independent stay experiences, and provide a greater choice of outstanding destinations to earn and burn loyalty points. Nowhere is this more sought after than in Luxury & Lifestyle, where the desire for distinct experiences and unique service is permanent. Seamless conversions of high-quality, unique independent luxury and lifestyle hotels and small portfolios will further fast-track IHG’s growth in a market worth more than $100 billion, and where more than 1.5 million rooms globally are currently independent. Over the next 10 years, IHG expects Vignette Collection to attract more than 100 properties globally.
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