The StandardX distils The Standard experience down to its very essence...its X-Factor. It’s an indescribable raw energy
that occurs when discovering the unexpected. As the rebellious younger sibling of The Standard, The StandardX design
is visible through minimalist rooms, complemented by come-hither cultural programming and intuitive hospitality
without pretension. The brand boldly selects locations thrumming with cultural pulses to welcome guests into the
esoteric worlds of art, fashion, and music scenes.