Leveraging over two decades of sbe’s expertise and proven success in lifestyle hospitality, we’re redefining richness
through experience by turning every hotel space into exceptional hubs for dining, nightlife, and wellness. This
comprehensive enhancement not only revitalizes the property but also deeply enriches the guest experience,
making every visit memorable and unique. Put simply, we’re revolutionizing hospitality by building communities and
creating meaningful memories through innovating the smart lifestyle experience. The brand name “HQ” is born
from the concept that HQ Hotels will be in the heart of the cities they launch in, serving as the “headquarters” for
exceptional experiences.