Marriott International's new Four Points Flex by Sheraton franchise brand offers a light operational and design
model, enabling owners to capitalize on growing consumer demand in the midscale segment, while taking
advantage of Marriott International's powerful operational engines and proven expertise.
Whether for work or leisure, our guests are busy and on the move. They need a comfortable and affordable place to
rest and recharge. They expect an easy, uncomplicated stay and don't want to spend extra on services they don't
need. Clean, comfortable, and in a convenient location, Four Points Flex by Sheraton delivers a seamless
experience, all for the right price.
Four Points Flex by Sheraton is conversion-friendly, offering owners the ability to join Marriott Bonvoy and benefit
from the power of Marriott International's distribution system and loyalty program without extensive refurbishment
requirements. The brand offers a fast entry option into Marriott International's powerful platform while providing all
the key elements midscale guests value.
The midscale traveler is highly price and value conscious. Location and price for a specific trip type are key
decision-making drivers. Our brand promise has been tailored to meet the guests' needs and the cost model
enables both an effective pricing strategy and meaningful growth, which will significantly increase distribution and
provide guests with more choice in terms of locations to stay.